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The European Approach

I really enjoyed writing this for The Soccer Store.  If you require any soccer equipment make sure you visit their website!

Why do our European neighbours seem to produce more technical gifted players that seem to play with so much flair & creativity compared to our home grown talent?  Over the years I have visited Holland, Spain & Portugal to see how they develop their players from grassroots through to pro clubs.  What is the relationship like with players, parents & the link from Pro Club to Boys’ Club.  You will be surprised with some of my findings…

The UK

I have been fortunate enough & made to feel very welcome with a number of top pro clubs in England.  The facilities are second to none but one problem I noticed straight away is the location.  Many of the training centres are in the middle of nowhere so unless you drive you can’t get there.  Talented children from low income families may struggle to get to the venues.  This was commented by a club official when I visited Derby County.  When we arrived at the training complex I commented on how nice the first team players’ cars were…he laughed & informed me they were the parents cars!

Coaches should always look to learn & evolve

Coaches should always look to learn & evolve

The other factor is the schedule.  Children are in school all day & then when they get home they are trying to do homework before Dad leaves work to get them to training on time…many occasions families struggling to eat dinner together.  So location & schedules are a problem but as we look closer at how a child starts playing football & progresses what is the typical learning experience?

Although the FA are improving education & development for clubs it will take time to filter down to grassroots.  For too long children start playing for their local club run by volunteers who aren’t qualified.  This is not a dig at those people who give up their free time to cater for young people but the FA, the professional clubs within the area & those members in the club should do more to improve a child’s first experience.

For too long training for children in the U.K. involves a number of laps around the pitch before coming back in for long winded conversations with the coach before doing long boring line drills.  Too much emphasis is on fitness & the adult game rather than a child centered approach.

Then when it comes to the game children as young as 9 are playing on a full size adult pitch with full size goals.  The ‘coaches’ scream instructions to the kids.  When they aren’t doing it the parents join in.  The shouts of ‘pass it’ & ‘get rid of it!’ put pressure on the child.  If a child tries something different like taking on an opponent with a bit of skill that doesn’t come off they get shouted at for losing the ball.  This is a culture that is teaching children to play in their comfort zone & not take risks.  As coaches are telling a child how to play the game, what to do in training all it is doing is creating robots that can’t think for themselves.  How can we create exciting players that play with flair, creativity & imagination?  We have done it in the past.  As a young child I remember the magnificent squad England had under Sir Bobby Robson that went to Italia ’90.  They got to the semi finals only to be beat on penalties by the Germans.

Let’s think about that for a minute.  In that squad we had exciting flair players of Chris Waddle, Peter Beardsley, John Barnes & the entrance of a young Paul Gascoigne.  These were players that could change games.  Add in the grit & determination of Terry Butcher, Stuart Pearce, Bryan Robson with the goalscorers of Gary Lineker & David Platt coming from midfield.  For too long the nation stood still & we never evolved.  In every walk of life you need to keep moving forward & looking to develop, to evolve, to create.

Spain

I suppose the Spanish are one of the best nations to look at first having won the last 3 major tournaments.  I spent a week in Barcelona viewing their famous youth set up.

While a host of other top European Clubs spend millions on players hoping to buy success Barca continue to develop their own home-grown players.  Messi, Iniesta & Xavi all came through the Barca Academy & cost nothing.  Barcelona’s youth Academy, which in Spanish goes by the name of ‘La Cantera’, meaning the quarry.

Start of a youth team session at Barca

Start of a youth team session at Barca

Other players to come through the Academy include Cesc Fabregas, who Arsenal took away at the age of 16 (has since returned),  Mikel Arteta from Everton (now Arsenal) & Liverpool goalkeeper Pepe Reina.  Ex Barca manager, Pep Guardiola, also came through the Academy.  In his first season as manager he helped Barcelona win every competition they competed in, 6 in all, including the Spanish League title, World Club Cup & the Champions League against Manchester United.

Against United in the Champions League final, 7 of Barca’s starting line up were all produced from the Academy.  Goalkeeper Valdes, defenders Puyol & Pique, midfielders Busquets, Xavi, Iniesta & forward Messi.

When I visited Barcelona I loved the fact that the training complex was beside the Camp Nou.  The club has a boarding house that accommodates the older boys from the Academy.  Boys from the age of 13 or 14 that live outside the city are housed here so they don’t have to worry about travelling to and from training.  Typically they will train for 6-8 hours per week along with playing a game.  The club insures they also develop their lifestyle & attitudes along with their football education, preaching the importance of healthy eating & early nights.

The boys live, sleep & eat together.  Each morning they are bussed to the best local schools.  Barcelona stresses the importance of finishing their education to the boys.  They return at 2pm for lunch & siesta, with training early evening.  They do their homework in a library with access to private tutors & have a games room with table football, pool & PlayStations.

The boys have 3 objectives when playing matches.  First, they must be the more sporting team, committing fewer fouls & being less aggressive.  Then they must try to win by playing very well, more creatively than the opposition, with attacking football.  Finally they need to win on the scoreboard.

Reina and Arteta were great friends at the Academy.  Although Arteta suffered from homesickness & cried himself to sleep many times.  Iniesta also had problems with homesickness after moving from central Spain to Barcelona at the age of 12.   Saying goodbye to his parents at the end of each weekend would become a mini-drama.  Although Iniesta only had to look out & see the Camp Nou to remind himself of his goal to play there.

Messi arrived at Barcelona from Argentina with his family at the age of 12.  He had a growth deformity and no club in Argentina would pay for the drugs he needed to treat it.  It is no surprise that Barcelona took on Messi unlike in England, where size, strength & the ability to throw your weight around is highly prized.

The model of Barcelona is that 50% of their team should be from the Academy, 35% should be the best players from Spain or Europe & then 15% from the top ten players in the world.  Although the Barcelona Academy is so successful it is also producing players who are among the top ten in the world.  This season their starting XI has included a team made up of academy graduates!

The Academy has 12 boys’ teams.  In the Academy each squad has 2 coaches & there are 23 or 24 players in each group.  At least half of the coaches have a UEFA Pro licence.  The club provides the budget, around 6 million Euros per year, & is fully responsible for the academy facilities & training programme.

The qualities that Barcelona look for in a young player is pace, technique and someone who looks like a player.  The speed of decision-making, the way he approaches the game, the vision to pick off a long pass – in other words, the mental qualities to go with the technical ability.  The emphasis is on speed.  When this speed is combined with top-quality technique, then they believe they have the ingredients.

From the age of 7 to 15 everything is about working with the football at the Barcelona Academy.  With the very small boys, the most important thing is to control the ball very well, to have the ability to run with the ball & to think very quickly & execute their passes very well.  They use the same playing system as the first team, so all the youth teams play 4-3-3 formation.  The development teams have to play attacking, attractive football.  Barcelona believe if they do everything well, the winning comes as a consequence.

Every team I witnessed dressed exactly the same as the first team, right down to the youngest age group.  All sessions focused on ball work.  A high percentage of the time at the start of the sessions was given to the children to play with the ball.

Sessions also featured plenty of 1 v 1 duels.  Again, the kids were given a lot of freedom.  No lines, no cones or coaching area.  The concept was simple.  Half the group started on the throw in line with a ball.  They were partnered up & had a duel with their team mate to get to the other side using turns & tricks.  A slight competitive edge was introduced with scoring being kept between the boys.  The boys were given the freedom to dribble from one side to the other going forward, back, left or right.  It was realistic & fun as everyone was involved.

Sessions developed to passing & possession games.  Plenty of shooting drills were evident throughout all age groups.  All sessions finished with small sided games.

The older sections became more tactical but was set in a relaxed pace but roles were given to each individual.  Although lost in translation , coaches talked to their players in a calm voice.  All the players from the youngest group up applied themselves & were all comfortable on the ball.

They also like to keep an open mind & expose players to different playing roles as part of their education.  They work intensely on the individual skill, but also on group play, including each line of the team.  They train the Barca way which involves fast movement of the ball, player mobility, use of width, & a lot of fast, effective finishing.  They watch the passing movements of the first team as they provide the role model of the youth teams.

Another factor which helps continue the development of young players is that Barcelona have a ‘B’ team.  They play in the lower Spanish League. This helps the club continue to develop young players between the ages of 18 & 21 in a controlled environment.  In England the FA prevent Premier League clubs from having feeder teams in other domestic leagues.

The Barcelona model is based on a number of people providing specialist skills & all working in the same direction, with the same objective: to prepare players for the first team.

Other European Nations

One thing that struck me when visiting the European clubs was their openness & welcome they offered.  Especially in Holland, a nation with ‘no secrets’ that wanted to work with all coaches.  The relationship from professional clubs to grassroots clubs seemed so much closer.  Yet listening to the pro coaches the concept was simple & refreshing.  At PSV Eindhoven they informed us that they had links with a number of grassroots clubs, as does all Dutch Pro clubs.  They regularly visit the clubs & offer coach education & session plans.  This helps the grassroot coaches deliver better sessions & in turn help develop better players.  The junior clubs know exactly the level of player that the senior clubs require as they visit the academy on a regular basis.  So when they feel they have a talent they contact the club to come & watch them.

At PSV Eindhoven the Academy Director gave us a presentation on the blue print to their academy!  On another visit the first team manager talked to us for 30 minutes.  Players posed for photos, signed autographs.  In fact at the PSV training complex they are happy for coaches & fans to visit.  On my last visit I sat drinking a coffee while watching the first team train only yards away!

The academy players are transported from their homes to the training complex & school.  This offers opportunity for them to train twice a day without missing out on their education.  I watched the pre development squad train.  It happened to be their last session of the season.  After the session they were all given a signed poster from the first team & a letter from the club.  My Dutch friend translated the letter.  It was coming direct from PSV Eindhoven thanking them (the player) & the parent for their commitment & hard work.  I found this so refreshing, a top European club thanking the child & the parent!

Portugal

Although it is common for these pro clubs in Europe to be so respectful toward the player & parent.  My good friend, Hugo Vicente (ex Benfica & now assistant academy director of SC Braga), explained that without the parent they don’t have the child so the respect is there.  Although I often remember some of the great stories his Benfica Academy Director got up to.

In a staff training meeting he brought one of the staff up to the front & slapped him on the face.  The dazed coach looked at him as he said, ‘you weren’t expecting that’!  As he went to slap his face again the coach was ready for him so this time he kicked him!  The member of staff received a slap on the face then a kick to the leg!  Why?  This was his way of asking his coaches to preach to their players that he wanted them to play with creativity, to improvise, to play with surprise!  Simply put if a player always attempts the same skill there is no element of surprise for the opposition & they can prepare to expect it.  But the coach who was hit on the face was expecting the same thing again as the hand moved toward him then in a split second he got kicked!  Expect the unexpected!?

The same Academy Director had a novel way of dealing with parents shouting from the touch line telling their kids what to do.  In England the parents are told to stand behind a piece of rope normally 50 yards away from the pitch.  In Portugal it is different.  If a parent shouts or tries to coach their son they simply sub their child!  This way the club don’t need to speak to the parent the kid does it for them as they don’t want to be replaced.  Although on one occasion they had a repeat ‘offender’.  The Benfica AD went up to the father before kick off & passed him a Playstation remote control.  The puzzled parent looked at him & was told, ‘If you want your kid to shoot press the ‘X’ button, hit ‘O’ for pass & the ‘triangle’ for tackle…now shut up’!  Brilliant!

Juggling education & training can be a challenge

Juggling education & training can be a challenge

It isn’t always perfect in Europe.  One problem they have in Portugal is the balance of school work to training.  School times vary in Portugal.  Some mornings start anytime from 9am to 11am & lessons can go through to 5pm, although they have a longer lunch break.  When I met with a young player called Pedro from the U13′s it was nice to speak about his schedule & experience.

A typical day for Pedro starts at 7.30am.  Wake up call, shower & breakfast.  The club will then send a car or club bus to take Pedro to school at 8am.  Lessons will start at 8.30am & continue through to lunch at 12pm.  Pedro will then head to a restaurant before returning to school at 1.30pm.

In Portugal they have extended lunches but school can finish later.  On this particular day lessons didn’t finish to 6.30pm.  He then travelled back for an evening training session with Braga U13′s at 7.45pm.  The session was shorter on the night we were there, it lasted one hour.  Pedro then showered, changed & head for a meal at 9pm.  Club officials would insure the young players are accompanied to restaurants.

Pedro arrived home to start homework at 10pm before bed time at 11pm.

I must stress that this schedule is variable.  Some day’s school finishes at 4pm & home work can be completed then.  On other days lessons will start later so Pedro can have a longer rest.

Personally I was surprised at the long days.  Pedro admitted on this particular day he was feeling tired but I was impressed at the same time how the club monitor their young players.

Schedule

The club will always arrange transport for players that are away from home.  This includes too & from school, training & meals.  At meals they will always insure, especially the younger players that they eat with a club official or the U19′s.

Although Pedro lives away from his family & misses them he simply told us he adapts.  He lives in an apartment owned by the club with 3 other boys & looked after by a ‘Nanny’.  The adult will look after the boys.  Generally the boys will partner up & share a room each.  He will see his family generally every weekend.  If he has a game on the Saturday his father will come along to watch the game.  After the match Pedro will travel home with his father & return on Monday morning.

The club try to send all the children to the same school so they can adapt a schedule to suit their training sessions.  They eat together so that the club can control what they eat & when they eat.  The players will generally eat red meat on Monday & Tuesday, white meat on Wednesday & then pasta, etc. thereafter.  The nutritionist talks with the restaurant to adapt & suit the weekly programme.  The boys’ height & weight are recorded every month too.  The club also has 3 Doctors to attend to any sickness.

Players, at this level, will generally train 4 times per week.  The U19′s will train every day & also receive wages.  The accommodation, schooling, transport & food are all paid for by the club.

Braga has psychologists that work alongside the club.  If a coach knows he will be releasing a player the psychologist will work closely with that player but not obviously tell him right away.  The club will also try to find another club for the player.

Summary

The first thing that I picked up on from my first visit to this club was the family feel it had.  Everyone greeted each other with a welcome, smile & hand shake.  This is very positive & creates a real togetherness.  The set up is very impressive.  All sessions concentrated heavily on the technical side of the game.  This includes use of the ball along with pressurised drills & sessions.

Personally I was surprised at Pedro’s schedule when I was talking to him but I suppose we have to consider that this was possibly his busiest day.  Other days of the week had later starts, or earlier finishes or a non training night.  Although in some cases it is no difference from a child living in the UK that has to juggle schooling, homework, meals, transport & training.

The big difference I feel is the interest they take in each individual child.  The club record everything from school work to eating habits & from training to simply monitoring their height, weight & rest.  Also for the players living away from home.  The effort they put into for accommodation, transport & duty of care.  Then the long term development & future of the child is put as most importance with every last detail thought of – even if they unfortunately have to let a player go.

It was nice to sit & have a meal with one of the players at this age group.  It also, I suppose, shows how quick they mature as in Pedro’s words he simply ‘adapts’.  He obviously enjoys what he does even if he does miss being away from his family.  I found all the Braga Academy players to be confident young players that behaved & worked very hard in all sessions & games.

Europe v UK

Overall I think the relationship with grassroots & professional clubs is so much closer throughout Europe.  England at times can seem to have a massive gap in that respect.  The focus on ball work, dribbling & small sided games is evident but to be fair England are now rolling out a programme right down to grassroots to focus on this.  I feel the major problem will be converting the old school at the bottom.

Data from the 2008 UEFA Coaching Convention shows that England has 1,759 B Licence coaches, 895 A Licence coaches & 115 Pro Licence coaches.  France has 15,000 (B), 2.400 (A) & 188 (Pro).  Spain has 9,135 (B), 12,720 (A) & 2,140 (Pro).  While Germany has 28,400 (B), 5,500 (A) & 1,070 (Pro).  Although the FA’s acclaimed & highly respected Nick Levett has responded to say that each Football Association roughly develop the same amount of coaches per annum & that the results weren’t realistic, i.e. The Spanish apparently awarded many 70 year olds with their B Licence who most likely no longer coach.

At the same time the UK has a mentality of having 8 mini clubs within each club.  Although they share the same identity through badge & colours they compete against each other rather than forming a strong youth system.  There is many stories of parents falling out with coaches & taking their son away & starting their own club!  I feel there is too many clubs which result in too many unqualified coaches resulting in a poor youth education for the player.

In Holland they generally only have 1 or 2 clubs for each village or town.  Many clubs with have 100 teams within their set up.  Rather than U9, U10, U11, etc.  They have A, B, C, D, E, F & G.  ‘G’ being U10 but they could have 10 teams at that age group, i.e. G1, G2, G3, G4, etc.  G1-G3 teams will be the most developed kids playing against other clubs G1-G3 teams.  While G7-G10 will be the late developers, the recreation players, etc. who will play against players there only level.  This means the Dutch will very rarely have a game that will finish with more than a 3 goal deficit.  They also play with a lighter ball on reduced playing fields.  They have 15 & 16 year olds refereeing the games while parents use the games as a social event.

When I took my academy team over to Holland many of my parents were shocked that the kids played in such a relaxed atmosphere.  The main voice you could here was the children’s voices.  Parents stood & chatted while watching the game.  All the clubs ask in return is what can you offer when you register your child.  They mean what time can you offer.  You could have someone volunteering 4 hours per week that will simply assist with kit or working in the bar area.

I can’t stress enough, if you are a coach you need to visit Holland to see what I mean.  The Dutch are so organised & the club we visited hosted over 50 games on that Saturday!  This was from children to seniors including women’s & an over 65′s team!

The coaching style across Europe is simple.  They encourage the players to think for themselves & let the small sided game be the teacher.  They get away from the ‘stop / stand still’ tactic to coaching within the game & summarizing at the end.

The Future

Certainly it is not all doom & gloom.  Manchester United are renowned for their way of thinking.  When they play 8 v 8 they will ask the opposition can their 4 subs play Manchester United’s 4 subs a 4 v 4 game so everyone is involved.  The focus on the technical side of the game is improving at all levels.

A recent visit to Watford FC & the Harefield Academy was very refreshing.  Nick Cox is the Watford Academy Director.  It is very interesting listening to Nick & seeing the thought process & the importance of everyone at the club to the school backing the concept.  The typical English Academy system will have boys going to school as normal then returning home to start homework, eat dinner & then to be transported by a parent to training.  This adds a busy schedule to each individual boy & adds pressure to the family life.  It is not uncommon for a father to return home from work early & to eat on the way to take his son to training.  Nor is it uncommon for that child to be up at 7.30am on the morning & on the go all day to 9.30-11pm at night.

Watford made many visits to European Academies to see what suited them best to move forward as a club.  The Dutch Academy set up was one of choice, especially a club called Willem II.  They have a similar set up in terms of stadium size, club structure, fan base, etc.  The big difference in the Academy structure was the club would work in partnership with a school.  This is what Watford FC based their concept on.  Although it was not copying the Dutch club they would simply set up an academy to best suit Watford FC & their Academy players.

The main positives for club, school & player include;

  • Increased contact time for training with the boys.  From an average of 3,500 hours to 9,000 hours (approx 10-12 hours per week but up to 15 hours available)
  • Greater Academic support & discipline – less conflict between school & club.
  • Prime time training – day light & on grass (indoor 3G dome available too)
  • Better home lifestyle – more family time with less inpact, i.e. transport & finance.
  • Professional lifestyle – more training, less late nights, regular meals, less hectic.
  • Better relationship with players – get to know them better.
  • Optimum time for education & sport.

Typical Day

Below you will find a typical schedule for a Watford Academy player attending Harefield Academy.  Classes are mixed, i.e. not exclusive to all WFC players.

  • 6.45am – Pick Up
  • 8.15am – Lesson 1
  • 9.15am – Football Training with WFC Academy Coaches
  • 11am – Lesson 2
  • 12pm – Lunch
  • 12.30pm – Lesson 3
  • 1.30pm – Lesson 4
  • 2.30pm – Normal day ends
  • 2.50pm – Study (home work / support)
  • 4.20pm – Day ends
  • 4.45pm – Football Training with WFC Academy Coaches

So you can see as a nation we are moving forward.  It wasn’t so long ago that Manchester United produced Ryan Giggs, Paul Scholes, David Beckham, Gary Neville, Phil Neville & Nicky Butt.  Although important to research other nations & see what they are doing it is important to find the right formula that suits the UK.  For me a closer link to grassroots & more contact time to players is a massive start along with more qualified coaches & focus on CPD.

Tour to Holland

As Director of TWAcademy.Org I organised a tour for 25 boys & parents to travel to Holland.  The tour arrangements were organised by my close friend & top Dutch Coach, Bert-Jan (BJ) Heijmans.  The tour brought together a selection of boys from over 6 different boys & Irish League clubs.  The tour offered an opportunity to live the life of a professional during the 4 day training camp.

After a great flight from Belfast International to Schiphol Amsterdam we were met by a luxurious coach & good friend BJ.  We transferred to Den Bosch to our base at the 4* Hotel Vaught.  After checking into our rooms & unpacking we met up for a team meeting.  BJ took the opportunity to welcome everyone & explain in full the weekend ahead.  The squad then enjoyed a meal together before having a stroll to the old town.  The boys then headed to their rooms for a well deserved rest.

Saturday morning the team met for breakfast before transferring to VV Eindhoven, this is a feeder team of PSV Eindhoven.  After a team talk & warm up the boys took to the field for what would turn out to be an excellent performance & very entertaining game.

Eindhoven v TWAcademy.Org, Saturday

The match was played in 3 periods of 25 minutes.  During the first period we had a number of great chances created by some fast flowing football.  Unfortunately Mackie, Stewart & McCrory couldn’t break the deadlock.  Against the run of play, & right before the first break, Eindhoven scored to go 1-0 up.  A very cool finish by the Eindhoven forward.

The second period was very exciting.  Mackie scored probably one of the hardest of his opportunities by finishing well with a volley to make the score 1-1.  More excitement was to follow after a free kick was awarded on the edge of the Eindhoven box.  Ryan McCrory stepped up to score a marvellous free kick into the right hand corner of the goal, 2-1 to TWAcademy!

All the goals seemed to be saved for the final period.  Eindhoven equalised, making the score 2-2.  Soon after Luke Fisher received the ball on the half way line & beat 2 players as if they weren’t there.  He then outsprinted the covering defender before cutting inside & finishing with a lethal right foot finish, 3-2.  TWAcademy then took control with Mikey Crawford taking a well worked goal, 4-2.  The temperature continued to rise & some tired legs started to show.  Although it was the heads to go first, switching off from a corner Eindhoven pulled a goal back.  A number of the Academy players were frustrated & ran to the referee claiming that the corner was taken half way between near post & corner flag.  To their frustration this is allowed in Holland.  Again this shows how they tailor the game to the children in Holland.

With minutes remaining the talented PSV Eindhoven forward finished brilliantly to make the final score 4-4.  What a great performance by the young boys.  The scouts watching were very impressed & will monitor a number of the TWAcademy players.

Philips Stadium

After the game we enjoyed lunch on the executive bus that the Premiership teams use for games.  We transferred to PSV Eindhoven’s ground, The Philips Stadium.  Our tour guide was very friendly, informative & interested in our party.  We got pitch side, taken through the changing rooms, media room & executive seating area.  We walked the corridors that many famous players & managers of the past have done.  This includes the great Sir Bobby Robson & players such as Ruud van Nistelrooy.

Before returning to the hotel we had opportunity to purchase some PSV gear in their shop.

Evening Session

BJ then took the boys for a training session at a fantastic indoor arena owned by our friend Martien Pennings.  Martien is a head scout at PSV & travelled over to Belfast to operate a clinic for coaches for TWSports.Org.

BJ’s session involved all the players & each of them always had a ball.  You can view these sessions on a DVD that will be produced from our trip.  For more information contact me on, 077 4012 0788.

Helmond Sport v TWAcademy.Org, Sunday

After breakfast we transferred to Dutch First Division side, Helmond Sport.  With the first team being away we had the opportunity to play in the first team stadium, a 5000 all seater stadium!  What a great experience for the boys.  The pitch was shortened & smaller goals placed on either 18 yard line.  Again proving why the Dutch are more technically gifted & offer a more child friendly approach.

The game was quite one sided with TWAcademy.Org recording a great 10-1 win.  Although the Dutch counter parts were younger, played some nice football & never gave in.  Again a number of the TWAcademy players attracted interest.

The game finished with everyone hitting a penalty.  In both games our Dutch counterparts offered us all the balls, bibs, cones & water we required for our warm up.  We had showers & changing rooms & a club room for tea & coffee.

Dutch Taste

After the game we went to the local chippy to discover the Dutch equivalent to fish & chips!  Although some of the kids were not fussed on some of the items the parents & coaching team enjoyed it!

We then went for a game of bowls before transferring back to the Philips Stadium to watch PSV Eindhoven v AZ.  After a non eventful first half the second half improved & we cheered PSV on to a 2-1 victory.

After a very busy, but very enjoyable couple of days, we enjoyed a free night in the hotel.  Along with BJ & Danny we carried out player analysis after dinner.  This offered a 1-to-1 informative chat with each player to add to their game & how they can improve on any weaknesses.

PSV Eindhoven First Team Training, Monday

After breakfast we boarded the bus with our luggage sad knowing that it was our last day in Holland.  But to cheer us up BJ had organised another fantastic day!  We arrived at the first team training ground of PSV.  We saw a couple of first team & reserve team players train.  They also took the time to speak with us, sign autographs & pose for photos.

They also had their academy players in for a week of professional training.  2 sessions daily, basically training as a first team player.  It was fascinating to watch.  Kids had the freedom to train & coaches got down to their level & made it fun but always high tempo & use of the ball.

Hans Segers

I think the highlight was meeting ex Wimbledon keeper (aka crazy gang!) Hans Segers.  He is now a goalkeeper coach at PSV & organised a penalty shoot out for the boys against the PSV keeper!

It hit home to everyone – players & parents – to what I have been saying over the past number of years.  In Holland everyone is so approachable & down to earth.  There are no big egos or super stars.  This was our final meeting at PSV at what a way to finish on!

Ajax, Amsterdam ArenA

Before making our way back to the airport we stopped off to enjoy a stadium tour of Ajax at the Amsterdam ArenA.  We also had time to view the historic museum of this great European club.

On our way back to the airport our captains, Luke Fisher & Keegan Rice, presented BJ & our coach driver with gifts & made a speech through the microphone on the coach.  They spoke very well & it was very moving for BJ to have 2 young boys speak so well.

Observations

This was my fourth time in Holland.  So was great to meet up with friends & for so many parents & boys to see my love for the country & philosophy so much.  The boys & parents mixed so well.  It shows the training each week at the Academy really does add to their games along with what they receive outside of that.  In Holland boys of 11 & 12 will train up to 4 times per week.  In Northern Ireland the reality is once weekly, maybe twice.  This is why children attending the TWAcademy don’t only benefit from another session but the quality coaching & opportunities they receive really does add to their game.

Another massive difference is that the Dutch continue to work with players & always keeping them at a level that suits.  While Premiership clubs (& youth teams in NI) replace up to 50% of their players it is no surprise long term development is not available & more & more players are leaving the game.

The DVD features BJ’s analysis on this & what he thinks about TWAcademy.  If you want to hear more & watch more sign up to our Facebook page & You Tube channel.

This experience will live with us all.  We have made a video show casing what we do along with footage from our tour.  Watch our video review by clicking this link!

Future

The boys will continue to train with myself on a weekly basis.  Some also have booked & continue to avail of my 1-on-1 coaching.  We will return to Holland.  We also have an invite from Portugal.  Short term we will look at taking the boys over to visit BJ in Durham & play his side as well as Sunderland or Newcastle.

We also hope to organise player & coach exchange between TWAcademy & in Holland.  Many of our players attracted interest.  So if you would like to find out more about getting your child involved simply contact me now, 077 4012 0788 or by email.

Thanks

TWAcademy.Org would like to thank our sponsors; Absolute Marketing, Grounded Espresso Bars & Kaizen Print.  We extend our thanks to all the children & parents for their support.  Finally we thank all the clubs & people in Holland that welcomed us along with BJ who put together one magical experience!

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